The Board of Control for Cricket in India (BCCI) on Tuesday announced its partnership with MPL Sports, the athleisure wear and sports merchandise brand from Mobile Premier League, India\u2019s largest esports platform, as the new kit sponsor and official merchandise partner for the Indian Cricket Team. Under the newly-inked strategic partnership, MPL Sports has entered into a three-year agreement from November 2020 to December 2023. MPL Sports\u2019 association with the BCCI begins with upcoming India\u2019s tour of Australia, 2020-21, which will see Team India sporting the new jerseys. The senior men and women and the Under-19 teams are also a part of the deal for the new kits. Apart from Team India jerseys, MPL Sports will also sell licensed Team India merchandise. MPL Sports will offer the jerseys and its wide range of Team India merchandise to fans at affordable prices. Jay Shah, Honorary Secretary, BCCI said, \u201cThe partnership leads us to a new frontier for Team India and for sports merchandising in the country. We look forward to working with a young Indian brand like MPL Sports to tap the potential that this sphere holds. This partnership aims at facilitating access to high-quality Indian cricket fan merchandise, including the coveted Indian cricket team jersey for cricket fans not just in the country but globally.\u201d Sourav Ganguly, President, BCCI said, \u201cWe are delighted to announce the dawn of a new era for Indian cricket with the appointment of MPL Sports as the kit sponsor for the Indian men\u2019s and women\u2019s national cricket team until 2023. We look forward to MPL Sports adding a new chapter to the team\u2019s kit, and bring Official BCCI licensed merchandise within easy and convenient reach for the billion-plus fans who cheer for Team India.\u201d Commenting on the partnership, Abhishek Madhavan, SVP, Growth and Marketing, MPL and MPL Sports, said, \u201cIndia is a market with a billion cricket fans and we see a lot of potential in the underpenetrated merchandise market in India. We hope to partner closely with the BCCI and take all kinds of team India merchandise to the masses - with offline as well as online distribution at affordable prices. Associating with the Indian national cricket team is a matter of huge pride for us and we want every fan in the country to feel the same way and have access to the merchandise they can proudly flaunt.\u201d MPL Sports offers a wide range of affordable products, from sports and athleisure wear to Cricket equipment, as well as other accessories such as masks, wrist bands, footwear and headgear, etc. The brand also plans to launch affordable high-performance clothing and accessories dedicated to esports fans.