Kerala Blasters in association with EWire Soft, a KSUM startup company, introduced the \u2018Blaster Card\u2019, a privileged fan card. Through this card, fans will have the chance to experience Next Generation Banking by enjoying easy fund transfer to any bank across the country, hassle-free peer to peer transfers, reward points for every transaction, unmatched travelling and lounge experience, one-click history of all transfers or payments made, along with up to 70% discount on 20+ partners like Amazon, Gaana, Swiggy, Apollo Pharmacy, MPL, OYO, Thomas Cook etc. The Blaster Card can be purchased by downloading the EWire Rupay Application from Google Play Store or Apple App store and sending in a request. \u201cTo be associated with Kerala Blasters is an honour and we at EWire Soft are committed to provide the best possible support through our network as well as all ongoing benefits to the Kerala Blasters Fans community.\u201d, said Yunus Puthenpurayil, CEO, EWire Soft.\u201cWe believe that such an initiative will raise the bar in scaling up interactions of a football club with their fans. EWire Soft is an athlete by soul and we always look forward to supporting and encouraging youths who are loyal to Kerala\u2019s favourite Football team-Kerala Blasters,\u201d said Udayabhanu, Managing Director of Ewire. \u201cWe are very happy to partner with EWire Soft for the launch of our \u2018Blaster Card\u201d. With innovative fan engagement always at the forefront of KBFC initiatives, this partnership will give exclusive access and benefits to our fans with select partners in categories that are most frequently used by our young and energetic supporter community. As a first of its kind initiative from a football club in India, we hope to reach out to every fan in Kerala at the start and later extend it nationally and internationally,\u201d said Nikhil Bhardwaj, Director, Kerala Blasters FC.