Sports Minister Kiren Rijiju unveils new logo of SAI

The Minister of Sports Authority of India (SAI) Kiren Rijiju, recently unveiled their latest logo for Sports and Youth development.

Sports Minister Kiren Rijiju unveils new logo of SAI
Sports Minister Kiren Rijiju unveils new logo of SAI
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On Wednesday, Sports Minister Kiren Rijiju unveiled the new logo of Sports Authority of India (SAI) which has been changed for the first time since its establishment in 1982 by the Minsitry of Youth Affairs and Sports. The event was conducted in the Dhyan Chand Stadium in New Delhi with a small gathering due to the ongoing COVID-19 pandemic.

A few of the eminent personalities such as Ravi Mittal (Sports Secretary), President Narinder Batra( Indian Olympic Association (IOC), and Sandip Pradhan (SAI Director-General) were also a part of the magnificent event.

“It is three simple letters along with the flight symbol,” said the minister during the occasion.

“Aim and objective are important to achieve anything. Our target is challenging and we have eight years. We are taking many steps and I am confident that the results will come. I have no doubt that we will achieve our target,” he said.

Since 1982,  SAI management has been actively recruiting, exploring, and promoting new talent across the country.

“SAI has been the leader in the sports ecosystem and the primary agent of promoting sporting excellence. It has given athletes the necessary support so that they have their sporting careers take-off smoothly and they can fly towards a life of achievements and sporting glory – that is what the flying figure indicates – the freedom an athlete gets to leapfrog his/her career in SAI,” Rijiju said.

He further added, “The word SAI itself gives the identity to the organization among various stakeholders being the acronym of Sports Authority of India. The Indian Tricolour and blue color of chakra add the national fervor as SAI has nurtured some of the biggest names in the sports fraternity, who represent India at the world stage.”