India\u2019s tyre manufacturer, Apollo Tyres today renewed its association with two-time Indian Super League champions, Chennaiyin FC, as their Principal Sponsor after signing a multi-year deal ahead of the seventh season of Indian Super League ISL 2020-21). Apollo Tyres came onboard as CFC\u2019s Principal Sponsor ahead of the 2017-18 ISL campaign. Both brands have found synergy in the ensuing years with CFC proudly donning the Apollo Tyres logo on the front of their jersey. Commenting on the extension of association, Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd said, \u201cThis has been a very fruitful association with Chennaiyin FC, wherein we have engaged and interacted with their large fan base, especially the youth, both in rural and urban areas. Multiple campaigns together have not only helped increase our brand visibility and acquisition of more customers but moreover, the club has also garnered more followers in their home state of Tamil Nadu and beyond. The extension of this partnership is mutually beneficial for both the brands and for the upliftment of football as a sport.\u201d \u201cApollo Tyres has become an integral member of the Chennaiyin FC family over the years, standing by our side through all the ups and downs. It has been an enriching relationship with a shared passion for football at the forefront. And it will be our constant endeavour to build on the good work done by both our brands over the last few years, as we aim to unearth more young stars, win more trophies, and give our fans more reasons to cheer,\u201d said CFC co-owner Vita Dani. \u201cAt Chennaiyin FC, we value relationships over anything else. And one such significant relationship has been with Apollo Tyres, our Principal Sponsor. It is testament to the mutual merit we see in continuing this relationship, that we\u2019re all set to help football progress further in Chennai and Tamil Nadu through our robust efforts. It is truly an exciting time for Indian football!\u201d said CFC co-owner Abhishek Bachchan.