Cricket Business

Punjab Kings have signed the Indian innerwear brand, Bodycare Creations as the Official Partner for the upcoming season of the Indian Premier League (IPL 2021). Bodycare Creations will be the official partner for the Punjab Kings team with branding rights and promotional activities throughout the IPL 2021-2022 cricketing season. As part of the deal, the Bodycare Creations logo will appear on the team’s leading trouser. Speaking on the association, Sanjay Dawar, Managing Director, Bodycare Creations Ltd. said, “Punjab Kings is an exciting franchise in the IPL and we are delighted to be associated with the team that shares the same passion, dedication, never-say-die attitude and strength as Bodycare. At Bodycare, we’re all for offering comfort, be it on field or off field and it gives us immense pride to roar as the official sponsor of Punjab Kings, the spirit of Punjab. We wish them all the best to bring the trophy home.” This is the brand’s first association with the Punjab outfit and with a great female viewership of the IPL, Bodycare has found the ideal partnership. Dawar elaborates further, “Cricket is undoubtedly the most-watched sport in the country and provides the perfect platform to connect with millions of young and vibrant sports enthusiasts. As part of our brand marketing strategy, we are all set to bat on a new pitch with this tie-up alongside garnering maximum visibility and viewership for the brand.” Punjab Kings CEO Satish Menon said, “We are pleased to announce that Bodycare Creations will come on board as the team’s official sponsor for IPL 2021. This partner confirms our belief in the rising viewership amongst women especially in the North of India. We are indebted to brands such as these that have taken the step to promote their products on platforms such as ours. Their support is our strength as we aim to excel on the field.” Last year in IPL 2020, Bodycare Creations was one of the sponsor of the Delhi Capitals.