Cricket Business

Sky247 have been announced as the Official Sponsor for the remaining of the sixth edition of the Pakistan Super League (PSL 2021). PSL 2021 is set to return to Abu Dhabi. PSL 2021 is set to return to Abu Dhabi’s Sheikh Zayed Stadium next month. The remaining 20 matches will be played from June 1 to June 20. Sky247 have earlier sponsored multiple leagues, including Abu Dhabi T10 League, Abu Dhabi ODI Series, Emirates D20 Tournament and T20I series of Pakistan vs South Africa. On the announcement João Coimbra, Sky247 Marketing Manager said, “Supporting the sports, and cricket in this particular case, is one of our focus for the future! The worldwide scenario is a struggle for all sports events, and this is our way to show that we want to be a part of that supporting structure. We know how important the sponsors are, especially after all the issues we had during the pandemic.” “SkyInfoTech, being a multi-brand company, and having different strategies for each brand, remains with a common denominator to every brand: this ‘supporting behaviour’ around the sports. Apart from that, being part of one of the biggest t20 leagues in the world is such an honour, and the exposure we will get with partnerships like this is really worth it. We want to keep this strategy as core of brand growth,” Coimbra said.