Football Business

Balkrishna Industries Ltd. (BKT Tires) announced its partnership with four out of the eleven teams in the upcoming edition of the Indian Super League (ISL 2020-21). The teams are ATK Mohun Bagan FC, Hyderabad FC, NorthEast United FC and SC East Bengal. Through the years, BKT has become the title sponsor of several European football competitions, including the Serie BKT, the B football league in Italy, the Ligue 2 BKT in France, and last but not least, the company has become the Official Global Partner of LaLiga, the top tier Spanish football division. BKT was also the official tyre partner of the Chennai Super Kings in IPL 2020. Earlier this year, BKT also extended association with BigBash League previously been a ’League Supplier’ becoming a ‘League Partner’ of the KFC BBL. “Football is synonymous with bringing people together and inspiring character, something we deeply believe in at BKT. We, as a brand, have always passionately supported leading sports all over the world and it gives us great pleasure to be an integral part of such a grand football event in India. The BKT Family is indeed super excited to partake in the surreal football experience back home, after key-collaborations with the biggest global leagues.” Rajiv Poddar, Joint Managing Director of BKT, said.