Football Business

Kerala Blasters FC announced Ather Energy as an Official Partner for the ongoing season of the Indian Super League (ISL 2020-21). Through this partnership, Kerala Blasters FC hopes to extend the benefits of a young, enterprising and environment-friendly brand to its passionate fanbase. “We are excited to be associated with Kerala Blasters Football Club. ISL has a large fan following across the country and football has a special connection for Keralites. We are confident of driving awareness in Kerala and other parts of the country through this partnership with KBFC,” said Nilay Chandra, Director, Marketing and Charging Infrastructure, Ather Energy. “We are delighted to be partnering with such a fantastic brand. Ather’s ambition to grow in India has been impressive and we share their passion and commitment to develop and grow. We look forward to this ride together and to unlocking a partnership filled with passion and purpose. We extend a warm welcome to everyone at Ather into the Blasters family!” said Nikhil Bhardwaj, Director, Kerala Blasters FC. About Ather Energy Ather Energy, one of India’s first intelligent electric vehicle manufacturers was founded in 2013 by IIT Madras alumni, Tarun Mehta, and Swapnil Jain. It is backed by the founders of Flipkart -Sachin Bansal & Binny Bansal- Hero Motocorp and Tiger Global. Ather Energy launched India’s first truly intelligent, electric scooter – Ather 450 in 2018, followed by their new flagship offering Ather 450X in 2020.