FC Goa announced Kingfisher will be back again this upcoming season (ISL 2020-21) season as the club\u2019s Official Sponsor. This upcoming season of the will see the two brands step into their fourth year as partners. Kingfisher is one of the most recognizable brands in India and has established itself as a standout in the fields of fashion, food, music, sports and adventure. Both brands are built on passion and share similar visions and ethos. They firmly look to be leaders in their target markets and believe in the power of football as something that can bring them closer to the goal. Aditya Datta, FC Goa\u2019s Chief Operating Officer, said, \u201cIt gives us great pleasure to step into the 4th year of partnership with a brand as esteemed as Kingfisher. It is clear that over the last three years, both the brands have generated immense value for each other.\u201d \u201cThe game of football has the capacity to transform strangers into friends and friends into family. It is a natural step to extend our successful partnership for another year. I am sure, together we will continue to build an alliance that helps us both set a benchmark and remain leaders in our respective fields,\u201d he added. Gurpreet Singh, Head (Marketing), United Breweries Limited (Kingfisher parent company) added, \u201cGoa has a proud heritage in football and the sport unites Goans like no other. We are thrilled to announce Kingfisher\u2019s association with FC Goa for the fourth year in a row.\u201d \u201cThe partnership over the last three seasons has proven to be fruitful, and we look forward to engaging with the club\u2019s fans for yet another exciting season. India\u2019s rapidly growing interest in football and in the Indian Super League is unquestionable and it is our pleasure to be the dynamic club\u2019s Official Sponsor,\u201d he said. Kingfisher follows hot on the heels of Six5Six who were recently announced as the Official Kit Partners for the fast upcoming ISL season.