Denim brand SIN has signed a deal with two Indian Super League team, ATK Mohun Bagan FC and Hyderabad FC for the ongoing season of Indian Super League (ISL 2020-21). It is for the first time the SIN brand has associated themselves with the teams ahead of the ISL 2020-21 season. Also, the association portrays its strong connection with Young India. The objective of the collaboration is to communicate the thought of acknowledging synergy. \u201cSIN is a brand that has always strived to create a dynamic new India and is all about being truly uber cool. We are elated to partner with two young and super vibrant teams, that perfectly encompass the youthful fervour that we embody through our craftsmanship and reflect our corporate philosophy and love for the sport,\u201d Vijaylaxmi Poddar, managing director, Clothing Culture Pvt. Ltd said.