Sports Business

Rajasthan Royals signed Goel TMT and Goel Pipes as the Associate Sponsors of the team for the 14th edition of the Indian Premier League (IPL 2021). Goel TMT and Goel Pipes are the brands of the Shri Bajrang Power & Ispat Ltd. As part of the deal, Goel TMT and Goel Pipes logo will appear on the team’s trousers. Having previously been associated with the Delhi Daredevils, the brand is making a comeback into the world of cricket with their current sponsorship deal with the Rajasthan Royals. Speaking on the association, Sandeep Goel, Director, Shri Bajrang Power & Ispat Ltd. said, “Rajasthan Royals is an exciting franchise in the IPL and we are delighted to be sponsoring a team that embodies the same commitment, aspiration, and strength as GOEL TMT. At GOEL TMT & GOEL PIPES, we’re dedicated to offering strength, be it on field or off field. It gives us immense pride to be the associate sponsor of the Rajasthan Royals IPL team. We wish them all the best in their endeavour to bring the trophy home.” Meanwhile, Jake Lush McCrum, Chief Operating Officer, Rajasthan Royals, stated, “We’re happy to welcome on board Shri Bajrang Power & Ispat Ltd. through their brands GOEL TMT & GOEL PIPES, as the Associate Sponsors of the Rajasthan Royals for the upcoming season. With innovation and quality being inherent elements of their brands, the synergistic alignment is strong. We’re looking forward to a mutually beneficial partnership that can further enhance the ties between our two organizations.”