UPT20 also announced JioCinema as its official streaming partner. JioCinema will bring all UPT20 matches directly to the mobile, tablet, and CTV screens. All matches of the UPT20 will be streamed on JioCinema and free-to-air (FTA) channel Sports18 Khel for the semi-final and final games.
“We are delighted to welcome Jio as the title sponsor of UPT20. This partnership exemplifies our shared values of determination, innovation, and dedication to excellence. With Jio’s support, we are confident that UPT20 will reach new heights of excitement and engagement,” said Devendra Singh Chauhan, Chairperson, Governing Council, UP T20 League.
“The partnership with JioCinema is a significant step towards making UPT20 accessible to fans across the country. With JioCinema’s extensive reach and cutting-edge technology, we are confident that cricket lovers will enjoy a seamless and exciting viewing experience,” Devendra Singh Chauhan further added.
Viacom18 spokesperson said, “We are thrilled to bring UPT20 to our cricket-loving audience on JioCinema. India is at an inflection point in its live sports consumption journey and our aim is to remove barriers to accessibility and affordability by making the best cricketing action available for free on JioCinema. Through this partnership, viewers can access live matches, highlights, and exclusive content around UPT20, all at the tap of a finger and at their convenience on the go.”
The opening game of the tournament will be played between Kanpur Superstars and Noida Super Kings on 30th August, while the final of the tournament is scheduled to take place on 16th September.