Auto tech company, CarDekho has signed former Indian cricketer and captain, Rahul Dravid as the brand ambassador. Also known as The Wall, Rahul Dravid will testify the ease and simplicity of buying a new car through CarDekho.
CarDekho has launched its newest TV campaigns ‘The everyday hero’ championing the cause of personal mobility. The new campaign will be released across digital and electronic media. This will be followed by a festive campaign, which will further showcase the brand offerings.
Mr. Rahul Dravid – a hero, an inspiration, and a pioneer. We applaud you Sir and thank you for being a part of our CarDekho. Here is unveiling Mr. Rahul Dravid as what he does best, charming our socks off.#cardekho #brandambassador #cars #cricketer #rahuldravid #thankyou pic.twitter.com/PqFUu1BL4L— CarDekho (@CarDekho) September 19, 2020
Consumers can compare cars, check expert reviews, and get the best offers, suitable to their preferences. The teaser is live on Hotstar and the campaign is all set to be launched during the week of Diwali.
CarDekho CMO Gaurav Mehta said, “Consumer behaviour has shifted and personal mobility and a trusted mode of transportation have taken centre stage. Since commuting is unavoidable, everyone wants a trusted and secure means of personal mobility.”
“Rahul Dravid embodies Trust and Security for all Indians and constantly motivates us to dig in for a long and successful inning, despite overwhelming odds. His team-centric performances inspire us to collectively push towards success. We are honoured to partner with him and inspire people to take their destiny in their own hands. CarDekho aims to become a personal mobility partner to every Indian in their journeys ahead,” he added.
Speaking about the campaign, Leo Burnett MD – India & chief creative officer, South Asia Rajdeepak Das said, “With the current situation dictating personal mobility as one of the key measures for safety. And online car buying has seen a major boost. The good news is with the new behaviour CarDekho is becoming the first choice for most buyers. Having one of the finest Indian cricketing legends, Rahul Dravid on board as our brand ambassador further cements our relationship with the audiences.”
“We are working with CarDekho and Rahul to create a new blueprint for the car buying process and establish itself as the most trusted and preferred partner for new buyers. We can’t wait to create some magic with both these powerhouse brands,” he said.