SC East Bengal on Monday unveiled their kit for the upcoming Indian Super League season (ISL 2020-21). SC East Bengal launched their home, away and third kit for the 2020-21 ISL season, retaining the club’s iconic red and gold/yellow pattern for the home game; the away jersey is blue and white colour.
The Home kit is a stylised version of the very flame in the club logo. The Away kit in blue and white is a cheeky nod to the Ilish or Hilsa fish that is inextricably associated with families that famously feast on Hilsa after an East Bengal win.
The jerseys have been designed by Meghna Nayak, a young designer from Bengal who prefers to keep “things local”.
“It had to be simple, iconic, and distinctly recognisable from afar,” said designer Meghna Nayak.
“What better symbol to invoke than the fierceness of the beast indistinguishably associated with Bengal? The pride, energy and power that the Tiger made it the perfect symbol for our third jersey designed by Meghna Nayak,” the club in the statement.
“This historic Club, The Flame, The Fish, The Sunderbans and the Royal Bengal Tiger – should all be able to confidently say – Chhilam, Achhi, Thakbo!!!” SC East Bengal tweeted while unveiling the kit.
“This historic Club, The Flame, The Fish, The Sunderbans and the Royal Bengal Tiger – should all be able to confidently say – Chhilam, Achhi, Thakbo!!!”#ChhilamAchiThakbo #JoyEastBengal #JoySCEastBengal #Conservation pic.twitter.com/BZHxAMbYrp— SC East Bengal (@sc_eastbengal) November 2, 2020
“The jerseys look amazing. The bright red and gold home kit has traditionally been synonymous with the club and with the flaming torch adding to the firepower. Our away and third kits also have a lot of tradition ingrained in them which makes it even more special,” SC East Bengal head coach Robbie Fowler said.
“I am in love with the home kit already. I think it has positive energy to it and looks good too. I can’t wait to don the shirt and take the field,” said winger Anthony Pilkington.
Defender Danny Fox added, “The jerseys ooze a sense of pride. I am absolutely thrilled to be wearing them and I believe the fans will love them too. We want the legacy of the club to always be with us and these shirts have that.”
Striker Jeje Lalpekhlua said, “It is every footballer’s dream to don SC East Bengal colours. The jerseys look nice and well designed. They fit well too and are comfortable.”