Paytm bags the BCCI (Board of Control for Cricket in India) title Sponsorship for the domestic and international matches to be played in India from 2019 -23 for Rs 326.80 crore. Paytm is owned by One97 Communication Pvt. Ltd and Vijay Shankar is the Founder and CEO of Paytm.
Currently Paytm hold the BCCI title sponsorship for the home season, which was won by Paytm for four years in 2015 for Rs 203.28 crore. There is 58 percent increment in the value if calculated per match.
The winning bid was at INR 326.80 crores to be paid for the 2019-23 home season. The winning bid was INR 3.80 Crores which is at 58% incremental value in comparison to the previous per match value of INR 2.4 Crores.
Mr Rahul Johri, BCCI CEO said, “I’m pleased to announce Paytm as the BCCI home series title sponsor. Paytm is one of the new generation companies of India and we at the BCCI are proud of Paytm continuing its long-standing commitment with Indian Cricket.”
Mr Vijay Shekhar Sharma, Founder & CEO, Paytm said, “We are excited to continue our long-term association with BCCI and the Indian Cricket Team. Our commitment to Indian Cricket gets stronger with every season. India loves cricket and we at Paytm are the biggest fans of it.”
Apart from title sponsor other such as team sponsor has won by Byjus’s, Nike is the team India kit sponsor and Star India hold the BCCI media rights.