International Cricket Council (ICC) today signed the International Management Group (IMG) as the global streaming partner for the upcoming three World Cups Qualifiers.
541 matches across three ICC World Cups will be live-streamed globally in partnership with IMG. The live streaming deal, which is up until April 2023, will enable fans to watch all qualifying matches to three ICC World Cups: the Men’s Cricket World Cup 2023, the Women’s T20 World Cup 2023 and the Men’s T20 World Cup 2022.
Of the 541 matches that will be broadcast, 145 are women’s matches and 80 Associate Members will see fixtures from 41 qualifier events being produced and distributed, with more than 50 of those Members enjoying global coverage at an ICC event for the first time ever.
ICC Chief Executive, Manu Sawhney said, “We are delighted to be partnering with IMG to deliver more cricket to more fans than ever before. This is a significant step forward for our sport and increases the size of our platform globally, which supports our long-term ambitions for greater sustainability for all of our Members.”
“Throughout the process we received substantial interest in acquiring the rights, but our preferred supplier was IMG due to their extensive experience in this field and they will provide us with the best opportunity for global viewership,” he said.
Adam Kelly, Co-President, Media and Events, IMG, said, “The pathway matches are an important part of the future growth of international cricket and we are delighted to have been chosen by the ICC to ensure they are streamed live around the world.”
“This key relationship will ensure both the men’s and women’s games receive much wider awareness across several different broadcast platforms. We look forward to working with the ICC and its members on showcasing the game as broadly as possible,” he added.