Abhinav Kumar Singh 
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Sony Pictures Sports Network (SPSN) is set to broadcast India tour of Australia starting November 27 in the Indian Sub-Continent. Sony Sports have already signed in 15 sponsors; six co-presenting sponsors and 10 associate sponsors.
The six Co-presenters of the series are Maruti Suzuki India, My11Circle, Byju’s, Amazon.in and Vimal Pan Masala. The Associate Sponsors are Mondelez, Pernod Ricard, MRF, SBI Mutual Fund, Netflix, Ather Energy, Dettol, Car24, PharmEasy and MP Birla Cement.
Sony Sports will be broadcasting the matches in 4 languages and across 4 channels; Sony Ten 1, Sony Ten 3, and Sony Six channels.
“India- Australia being the first bilateral series (in the new normal conditions following the Covid outbreak), the response from the advertisers has been huge. We have got close to 15-16 sponsors on board. Post IPL, there was a little worry whether advertisers are willing to spend the money. We thought it was a challenge, but fortunately, we have got a phenomenal response from the advertisers for the series. We are nearly 70-75% sold out. We are expecting 30-35% growth in revenues from TV over the last series,” Rohit Gupta, President, Sony Pictures Networks India said to Exchange4media.
According to reports in Exchange4media, the ad rates for a 10-second slot are in the range of Rs 7-7.5 lakh for T20s, Rs 1-2 lakh for Tests and Rs 5-6 lakh for the ODIs. The sources estimate that Sony could be earning approximately Rs 300-350 crore from this series.
