Dailyhunt today announced CSK Originals – an exclusive and exciting content partnership with IPL favourites’ Chennai Super Kings. This partnership manifests as an exclusive hub on the Dailyhunt platform, CSK Originals that will provide users access to a wide range of CSK website content including team photos, vignettes and videos.
CSK Originals went live on Dailyhunt on 19th September 2020 and will continue to entertain through a six-month duration until 30th March 2021.
Umang Bedi, Co-Founder, Dailyhunt said, “Sweet first victories deserve their attention and due. With spirits soaring high after their first game, we can’t think of a better way to salute Chennai Super Kings’ passion and never-say-die attitude – than bringing the best of cricket to the best in content. This first-in-an-IPL opportunity is sure to be a fan favourite keeping users absolutely up to date and entertained.”
Earlier this month, Dailyhunt also launched its made-in-India, short-video app ‘Josh’. Josh, a rich and diverse representation of India’s youth and the content that drives them, will allow short-video consumers and creators across Bharat to enjoy this collaboration too. The app (has) also launched a CSK contest on 28th September 2020 to keep the user josh running high and wide. Winners of this contest stand the chance to win authentic CSK merchandise worth INR 1 lakh.
KS Viswanathan, CEO, CSK said, “This exciting partnership with Dailyhunt will enable exclusive CSK content reach far and wide. Being a franchise that values its fan base, we want our supporters to be up to date about the team.”