While IPL ratings grew on TV between 2018 to 2020, the ratings have seen a continuous decline, dropping to as low as 3.68 TVR last season. The 4.72 TVR achieved this season is the 2nd lowest in the last six seasons, despite telecasting matches on FTA. (TVR = Percentage of target audience who viewed the matches, averaged across match duration).
In terms of reach, the 16th edition of the Indian Premier League (IPL 2023) has reached 274 Million viewers out of which 25 Million viewers were added from OOH and FTA channels. Without OOH & FTA viewers, IPL Reach is the 2nd lowest in the last six seasons.
Also Check: TATA IPL 2023 Points Table
Whereas on digital, IPL 2023 is turning out to be a totally different story with record-breaking numbers. On Wednesday, Chennai Super Kings vs Rajasthan Royals TATA IPL 2023 match on Digital (JioCinema) clocked the highest-ever concurrent viewership of 2.3 crore viewers. The previous record is of 1.86 crore viewers on Disney Hotstar during the finals of the 2019 season.
As per TAM, advertisers on TV during IPL have also reduced by over 40% dropping from 64 advertisers last year to 35. Whereas, The digital streaming of IPL has got record 23 sponsors and hundreds of advertisers.
Whereas, free streaming of IPL on digital for all viewers in India has resulted in a record-breaking number of views in the first week – over 550 crore. This followed a robust first weekend which amassed 147 crore views, yet another record for being the highest-ever opening weekend for the IPL on digital.
