Noise, an Indian connected lifestyle brand, announced the appointment of the cricketer, Rishabh Pant as its brand ambassador for the smartwatch category. With this announcement, Noise further aims to engage sports enthusiasts across the country and strengthen its position as the leader in the smartwatch space. Rishabh’s appointment comes ahead of the 14t edition of the Indian Premier League (IPL 2021).
The brand aims to expand its audience to a younger age group and the relatability with Rishabh Pant, his appeal amongst the youth and his persona were a great brand fit.
Talking about the appointment, Gaurav Khatri, Co-Founder, Noise said, “We are extremely excited to join hands with one of India’s most remarkable cricketer – Rishabh Pant. He has won hearts and trust of cricket lovers across the world and we, on the other hand, have a proven track record of offering best in class and trendy smartwatches. With his strong personality and power pack performance on-ground, we are assured that his association with Noise will help us deepen the trust of our customers in our offerings in the smartwatch category. We are looking forward to an exciting collaboration with Rishabh and hope to exceed our customers’ expectations.”
Commenting on the association, Rishabh Pant said, “I am excited to be the new face of Noise smartwatches. As a professional athlete, I am constantly on the move, trying to chase the finest of margins to improve my fitness and my game. Noise’s smartwatches help me to achieve my daily goals while keeping me connected in my personal ecosystem. The brand’s cutting-edge technology, effortless style and its message to only pay heed to ‘the noise within’, are a perfect fit for me, both on and off the field.”
