PV Sindhu named as BWF ambassador for “i am badminton” awareness campaign

PV Sindhu named as BWF ambassador for "i am badminton" awareness campaign
PV Sindhu named as BWF ambassador for "i am badminton" awareness campaign
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Today PV Sindhu was named by Badminton World Federation (BWF) as on e of the ambassador for BWFs “i am badminton” awareness campaign.

Pusarla V. Sindhu said playing clean and honest is very important in any sport.

“This message starts with one voice. If we as ambassadors can highlight this, then I think this will spread to more players. You are playing the sport for yourself. You need to be happy about it. You have to play it very clean and that is very important to me,” she said.

Other ambassadors for the camping includes: Michelle Li(CAN), Zheng Si Wei (CHN), Huang Ya Qiong (CHN), Jack Shephard (ENG), Valeska Knoblauch (GER), Chan Ho Yuen (HKG) and Athletes’ Commission Chair, Marc Zwiebler (GER)

Canadian badminton star Michelle Li said, “Sport provides a great experience and opportunity for the younger generation because you can learn so much and it provides you with a lot of life lessons.”

“When we’re on the court, we are all working really hard and trying to go for the same goals, so we all want to be starting from the same starting line. Therefore, it’s important to be clean and honest as it is a true representation of your ability,” she added.

The new batch of ambassadors will continue the great work of a number of elite players, past and present, who have fronted the campaign since 2016. They include BWF President Poul-Erik Høyer; BWF Para-Badminton Athletes’ Commission Chair Richard Perot, and superstars such as Saina Nehwal, Viktor Axelsen, Hendra Setiawan, Christinna Pedersen, Chen Long, Misaki Matsutomo and Ayaka Takahashi.

Collectively, they will help to communicate to the playing group the key messages of the campaign and will attend badminton and Para badminton tournaments where they will share with the future generation their commitment to clean and honest badminton.

BWF President, Poul-Erik Høyer Larsen said: “Every player has the right to compete in a clean and fair sport. Match-fixing, match manipulation and doping are contrary to the spirit of sport.”

“As an ambassador, we all play an important role in safeguarding the future of badminton. Our youth and Para badminton players are perceived to be at greater risk of match manipulation and doping due to their lack of exposure on the international circuit,” he added.

“The idea of the ‘i am badminton’ campaign is for us as role models to share our experiences with these target groups so they have a heightened level of awareness on the importance of anti-match manipulation and anti-doping,” he said.