Sachin Tendulkar picks up strategic investment in Unacademy, roped in as brand ambassador

Bengaluru-based online education technology company, Unacademy, announced that it has signed a strategic partnership with Sachin Tendulkar. Sachin Tendulkar has also been roped in as a brand ambassador for Unacademy.

As part of the deal, Unacademy Learners will be coached and mentored by the legend through a series of live interactive classes, which everyone can access free of cost on the Unacademy platform.

“Our focus at Unacademy has always been to democratize education and create holistic learning solutions that go beyond traditional forms of education. Sachin’s life and journey are a beacon to the values of resilience and determination in the face of insurmountable odds. With this partnership, we are creating an unmatched learning experience by having Sachin share his life lessons with our learners and coach them. We are working on developing a deeper content-led partnership, the contours of which will be revealed in the coming months,” said Gaurav Munjal, Co-Founder and CEO, Unacademy Group.

“I have always believed in the power of sports as a medium that not only unifies people but also gives invaluable lessons which can help individuals in any walk of life. It has always been my endeavor to share my learnings of the game with young girls and boys and inspire them to be the best version of themselves. As a learning platform, Unacademy has always bridged geographical boundaries by making learning accessible from any part of India. When my vision matched with Unacademy’s mission to democratise education, we decided to come together to create a unique learning experience,” said Sachin Tendulkar.

As a part of the partnership, Unacademy is developing a deeper content-led integration with Sachin in the sports learning category, which will be unveiled in the next few months.