The company announced on Monday that the advertising agreement with the franchise owner Capri Global Holdings Pvt. Ltd. will run for five years.
This is the second sports partnership of the company in recent months. EaseMyTrip had become the official travel partner for the inaugural season of the World Tennis League. The competition was played from December 19-24, 2022, at the Coca-Cola Arena in Dubai.
Nishant Pitti, CEO and Co-Founder, EaseMyTrip, said, “At EaseMyTrip, we consistently display an innovative and maverick mindset. From being the only company in the industry to provide the benefit of no convenience fee charged to all our customers to now being a commercial partner in the pathbreaking endeavour for women’s cricket, EaseMyTrip is becoming a pillar for progress. At the heart of this association is our unwavering support for the WPL and its inaugural season. We are extremely delighted to be commercially engaged in the first edition of a tournament that will become women’s cricket’s biggest brand in the coming years. We are also looking to leverage the brand visibility that has tremendous potential, as millions of fans will be glued to their television sets watching the celebration of talent that the WPL is.”
“Capri Global Holding and the UP Warriorz welcome EaseMyTrip into the family in what promises to be an exciting long-term partnership in a revolutionary journey in women’s cricket in India. The unfaltering support from EaseMyTrip will not only pave the way for greater brand visibility but also lay out the red carpet to celebrate and honour the immense talent in women’s cricket,” said Rajesh Sharma, Managing Director, Capri Global Holdings.
Viacom18, a subsidiary of Reliance Industries, purchased the media rights to the Women’s Premier League for 951 crores over five years last month. During 2023-27, the broadcaster will pay a per-match fee of 7.09 crore. A lot is riding on the teams as well.
The inaugural Women’s Premier League, the T20 tournament organised by the Board of Control for Cricket in India (BCCI), is set to begin on March 4, with a total of 20 league matches being played between 5 franchises.
The other teams in the franchise include Delhi Capitals, Gujarat Giants, Mumbai Indians and Royal Challengers Bangalore.
Companies paid a record 4,669.99 crore in the league’s team auction last month to own the league’s five franchises. Adani Group, Reliance, Diageo India, a joint venture between JSW and GMR, and Indian NBFC Capri Global are among the companies involved.