IPL Franchise Sunriers Hyderabad have signed digital insurer ACKO Insurance as an official insurance partner ahead of the second phase of the 2021 Indian Premier League (IPL 2021).
This association has expanded ACKO Insurance partnership to existing IPL collaborations with the Mumbai Indians and Delhi Capitals.
As part of this collaboration, the Sunrisers Hyderabad team will sport the ACKO logo; the same will be visible on the leading side of the cap and helmet of SRH players.
Nerolac had pulled out of its association with SRH before the start of the UAE leg of IPL 2021. Incidentally, Acko’s branding will be visible in the same spot on the players’ helmets and caps that Nerolac vacated.
The association with the teams will be amplified with a 360-degree campaign across television, digital and social media platforms in the weeks to follow. ACKO has also planned a series of activations across platforms for engaging with the audience and driving brand recall.
Ashish Mishra, executive vice president – marketing, ACKO General Insurance, said, “We are pleased to be associated with Sunrisers Hyderabad, a team with tremendous appeal and a large loyal fan base. With this association we aim to introduce the ACKO brand to audiences of Hyderabad and cater to their protection and car insurance needs.”
K. Shanmugham, chief executive officer, Sunrisers Hyderabad, said, “We are very excited to partner ACKO Insurance for the forthcoming season of the Indian Premier League. ACKO is an eminent brand and we see an incredibly strong alignment with them. With our partnership, we look forward to creating great cricket moments for fans and putting up a solid show like every year.”
