Bira 91, today announced that they have partnered with five teams – Mumbai Indians, Delhi Capitals, Royal Challengers Bangalore, Kolkata Knight Riders and Sunrisers Hyderabad as the Official Partner for the upcoming season of the Indian Premier League (IPL 2023).
Bira 91 has been a long-standing supporter of cricket, both through its association with the International Cricket Council (ICC) and its partnership with Delhi Capitals last year.
Ankur Jain, Founder, and CEO of Bira 91 expressed his excitement about the partnerships, saying, “As a brand deeply rooted in cricket culture, Bira 91 is thrilled to be the Official Partner for each of these amazingly talented teams. As the worlds of cricket and beer both undergo a generational shift, fans and consumers crave new and flavorful experiences. Addressing this change of guard through our multi-year partnerships, our intent is to elevate the cricket-viewing experience amongst Indian consumers.”
Dhiraj Malhotra, CEO, of Delhi Capitals, expressed their enthusiasm in renewing their partnership with Bira 91.
“At Delhi Capitals, we are constantly striving to innovate and offer our fans the best possible experiences, both on and off the field. We are thrilled to continue our partnership with Bira 91, whose passion for innovation and creativity aligns perfectly with our own. Together, we look forward to another successful season and pushing the boundaries of what’s possible!” he said.
Mumbai Indians spokesperson, said, “We are excited to welcome Bira 91 as the official partner of Mumbai Indians for the 2023 season. With this partnership, Bira 91 will be able to create and curate experiences that will take fan excitement and engagement levels to new heights and engage with the 50 Million MI Paltan across the world.”
Speaking on the occasion, Rajesh Menon, Head & Vice President of Royal Challengers Bangalore, said, “Bira 91 has made great strides with some very interesting collaborations, and we are confident that the RCB association will offer them a massive play in culture using our fan base and brand assets as a delivery platform.”
Speaking about the association with Bira 91, Venky Mysore, CEO of Kolkata Knight Riders elaborated, “The Kolkata Knight Riders have always been known for their fierce competitive spirit, and with Bira 91 on board, we are confident that our fans will be able to channel that energy in the most vibrant way possible. As two brands that resonate deeply with Kolkata’s distinct culture and traditions, we are excited to make this a successful partnership.”
Discussing the partnership with Bira 91, K Shanmugam, CEO of Sunrisers Hyderabad said, “It is an exciting opportunity for us to join hands with a brand that shares our passion for providing our fans with unforgettable experiences. Bira 91’s dedication to innovation and its ability to think outside the box is exactly what we need to provide our loyal Hyderabad fans with an unparalleled matchday experience. Together, we look forward to bringing a new level of excitement to our fans as we embark on this journey to conquer the league.”
