The Board of Control for Cricket in India (BCCI) announced Dream11 as Team India’s lead sponsor for the period of three years.
Dream11 replaces Byju’s whose contract ended in March this year. Byju’s had an optional agreement with the BCCI until November, but they decided to end the contract in March.
Since then, Team India has been without a jersey sponsor and even played the recent World Test Championship final without one. During this time, the team wore new training and match jerseys provided by Adidas, as reported earlier in February.
As per the report, Dream11 has bagged the sponsorship for a base price of Rs 358 crore. BCCI had set a base price of Rs 3 crore per match for the bilateral matches featuring India and Rs 1 crore per match for International Cricket Council (ICC) and Asian Cricket Council (ACC) events.
Under the previous deal with Byju’s, BCCI earned around Rs 5.50 crore for every match in a bilateral series. This amount dropped to Rs 1.70 crore in games in ICC events due to the placement of the logo on the jersey.
Dream11 will be seen on Team India jerseys starting from the Test series against the West Indies, the team’s first assignment in the ICC World Test Championship 2023-25 cycle.
Commenting on the partnership, Roger Binny, BCCI President said, “I congratulate Dream11 and welcome them on board again. From being BCCI’s official sponsor to now being the lead sponsor, the BCCI-Dream11 partnership has grown from strength to strength. It is a direct testament to the trust, value, potential and growth that Indian Cricket offers. As we prepare to host the ICC World Cup later this year, enhancing fan experience is among our top priorities and I am confident that this partnership will help us elevate the fan engagement experience.”
Commenting on the partnership, Harsh Jain, Co-Founder & CEO, Dream Sports said, “As a long-standing partner of BCCI and Team India, Dream11 is thrilled to take our partnership to the next level. At Dream11, we share our love for cricket with a billion Indian cricket fans, and it is a matter of pride and our privilege to become the lead sponsor for the National team. We look forward to continue supporting the Indian sports ecosystem.”
