Board of Control for Cricket in India (BCCI) has roped in Bengaluru-based Edu-tech firm ‘ Unacademy’ as a new central sponsor for Indian Premier League (IPL) for three years as reported earlier by The Sports News.
BCCI announced about the deal on Saturday. “We are pleased to have Unacademy on board as the ‘Official Partner’ of the Indian Premier League 2020 to 2022,” IPL chairman Brijesh Patel said in a release on Tuesday.
“IPL is the most-watched cricket league in India and as a homegrown Indian Edu-tech company we believe that Unacademy can create a huge positive impact on the aspirations of the audience watching, especially the millions of Indian youth who are seeking inspiration in their careers,” he added.
Commenting on the association, Karan Shroff, VP – Marketing, Unacademy, said, “We are delighted to become the Official Partner of IPL. Unacademy is a high-intensity brand that has disrupted the education and learning market with innovations and broken geographical barriers for Learners and Educators.”
“With this partnership, we will double-down on our efforts to make Unacademythe biggest brand in the consumer internet space in India. We thank the BCCI and IPL for the opportunity and look forward to a long and fruitful partnership,” he said.
The BCCI had earlier announced fantasy gaming platform Dream11 as this year’s IPL (IPL 2020) title sponsor, replacing Chinese mobile phone company Vivo. Dream11 had pipped educational technology companies Unacademy and BYJUs to win the rights for a period of four months and 13 days with a bid of Rs 222 crore.
IPL 2020 is starting from September 19 in UAE and final will be be on November 10.