Colgate has collaborated as the official Smile Partner with 6 teams at the upcoming season of Indian Premier League (IPL 2020). Colgate-Palmolive (India) Limited, the market leader in Oral Care in the country, in its continuous endeavour to Keep India Smiling.
The teams include Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, Mumbai Indians, Rajasthan Royals, and Sunrisers Hyderabad. Colgate’s Smile Icon will be visible across a variety of touchpoints throughout the tournament.
This season of IPL 2020, being held against all odds is a remarkable show of the country’s positivity and optimism and is in line with Colgate’s ideology of ‘Smile karo aur shuru ho jao’ (Get started with a smile).
Commenting on the partnership, Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited, said, “While the pandemic has been a time of uncertainty and difficulty, the start of the upcoming T20 cricket season has brought a wave of optimism across the country. We at Colgate are excited about our association as the Official Smile Partner to 6 teams and we’ll use this association to continue to remind people of the power of positivity and to Smile karo aur shuru ho jao!”