As part of the deal, there will be interactive zones at all CPL games, where fans can sample delicious treats and interact with Brand Ambassadors.
Natalie Black O’Connor, CPL’s head of Branding and Hospitality, stated her delight at having Creamery Novelties join the cadre of sponsors in its tenth year.
“The 2022 season is set to be the biggest yet and we are hugely excited to be able to travel around the region again. The biggest party is back and as my friends at Creamery Novelties have pointed out, what is a party without ice cream?” she added.
Calling it a strategic and mutually beneficial relationship, Trade and Marketing manager at HADCO Kimberly Fraser added, “Through this partnership, Creamery Novelties will be present at all the tournament matches featuring six teams across four countries in St Kitts and Nevis, St Lucia, Guyana and T&T.”
She continued, “Creamery Novelties, alongside the CPL, pledges make a meaningful impact both socially and economically in the lives of those in the communities and local businesses with whom we will undoubtedly be in close contact. Characteristics of all these things is a focus on quality, diversity and dare I say the sustainability of such gestures and efforts to ensure that all persons involved are able to create memorable experiences.”