As part of the partnership, Amul will feature on the leading sleeve of the Proteas World Cup playing kit.
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Commenting on the sponsorship, CSA Chief Executive Officer Pholetsi Moseki said, “We are pleased to announce our association with Amul for the 50-over ICC Cricket World Cup. Amul is a brand that is synonymous with excellence and consistency which reflects our own commitment to playing world-class cricket.”
“The partnership is a significant boost for the Proteas as they prepare to compete on the global stage, aiming to clinch the coveted World Cup trophy,” he added.
Jayen Mehta, Managing Director of Amul added, “Sports is an important medium for Amul to connect with today’s generation. Milk is the world’s original energy drink and is consumed by all sportspersons. We also celebrate the values of milk which are imbibed by today’s youth with our BeMoreMilk initiative which will feature the Proteas team.”
“Since Amul had associated with the South Africa team in the 2019 series, we are proud to build our association with the South Africa men’s cricket team and wish them all the best for the World Cup,” he added.
South Africa depart for India on Saturday, 23 September and will get their campaign underway on 07 October against Sri Lanka in Delhi.