Chennai Super Kings will launch a brand new fan engagement platform ahead of the 2020 Indian Premier League season starting in the UAE on September 19. Created in partnership with FanPlay IoT Offical Fan IoT Engagement Partner, the platform will leverage advances in Wearables, IoT and Cloud technology.
“Our fan base is our biggest asset,” CSK CEO KS Viswanathan said. “We constantly look for ways to engage and involve our fans, both during and between seasons. With the 2020 IPL moved to the UAE, we required something different to connect with our fans and are thrilled to launch a brand new fan engagement platform,” he added.
The Lions are the most consistent team in IPL history, having qualified for the Playoffs in all their 10 seasons, reached the final eight times and lifted the trophy thrice.
“We want to capture CSKians unique fan language that combines verbal, emotional and motion vectors, or what we call manifestations of sympathetic and parasympathetic systems. Our platform captures that fan passion quotient and enables us to reward those super fans,” FanPlayIoT founder Mohan Kumar said.
A wide range of wearables and IoT devices, from bands to pendants and key chains to pennants, all incorporating intelligence, will be launched in the coming weeks.
“All of them are built with the purpose of capturing a fan’s excitement, wherever in the globe he might be, and beaming it back to CSK digitally via FanPlayIoT app,” Kumar added.