Electronics Arts and Juventus FC today announced a new multi-year partnership, which will see Juventus return to EA SPORTS’ renowned football video game series beginning in EA SPORTS FIFA 23, launching September 30.
This partnership will see EA SPORTS become Juventus’ exclusive Sport Video Gaming Partner, with a fully authentic in-game integration that will feature Juventus’ stadium, Allianz Stadium, along with the club’s logo and kits. Both partners are also excited to work across a number of lifestyle and cultural initiatives bringing new opportunities outside of football.
As well as the club partnership, former footballer, Claudio Marchisio will join as a FUT Hero and current player Dušan Vlahović will also serve as an ambassador for EA SPORTS FIFA 23. Marchisio is well known for coming through the Juventus academy on his way to becoming a club legend and fan favourite, winning multiple Scudetto titles and now solidifying that status with a Hero item in-game in FIFA 23 Ultimate Team (FUT).
“We’re excited to reaffirm our deep commitment to Italian football through this exclusive partnership with Juventus,” said David Jackson, VP of brand for EA SPORTS FIFA.
“This phenomenal club means so much to us and our fans and will enable EA SPORTS to continue to deliver the most authentic and comprehensive interactive football experiences possible in FIFA 23 and beyond,” he added.
“We are proud to return by EA SPORTS’ side,” said Giorgio Ricci, Juventus Chief Revenue Officer
“The partnership with EA SPORTS goes beyond the concept of traditional partnership, together in the shared project of looking into the future, talking to new generations, riding the wave of new trends, urban culture and lifestyle. We chose EA SPORTS to go one step further because it is a partner sharing our vision and ambition. We are pleased to make this journey with a brand standing out for its originality, uniqueness, and innovation, as Juventus does,” he added.
