boAt has become the official audio sponsor for six IPL teams – Mumbai Indians (MI), Chennai Super Kings (CSK), Kings XI Punjab (KXIP), Kolkata Knight Riders (KKR), Delhi Capitals (DC) and Royal Challengers Bangalore (RCB) for the upcoming season of Indian Premier League (IPL 2020).
boAt has been partnering with IPL teams since 2018. It has also announced the launch of limited-edition earphones, headphones, and speakers inspired by the insignia and colours of the teams, to cater to the fans of the respective teams.
The brand’s very own boAtheads (brand ambassadors) Hardik Pandya, Shikhar Dhawan, Shreyas Iyer, Rishabh Pant, Prithvi Shaw, and KL Rahul will also be playing with the respective teams. With the brand motto of bringing stadium experience to the home, the association this time is bigger than ever.
Commenting on the partnerships, Aman Gupta, Co-founder, boAt Lifestyle said, “The announcement of the Indian Premier League (IPL) has brought back the excitement amongst viewers and advertisers who were starved of original sports content. Due to the pandemic, work from home (WFH), workout from home, learning from home, cinema at home has become the new normal and with IPL the consumers will also witness another first – Stadium at home. Cricket is no less than a religion in India, will be viewed with no less than a stadium like an ambience. IPL season will give the right push to not only speakers, sound-bars, and earphones but the overall audio industry. We are optimistic with our limited edition of headphones and speakers, the experience for our consumers will be bass-heavy.”
IMG Reliance has been working closely with boAt on all their sports partnerships. On boAt and associations, Nikhil Bardia, Head of Sales at IMG Reliance said, “Excited to have boAt as our official audio partners, they truly know how to increase the decibel of excitement for the millennial of the country.”
