Chennai Super Kings announced Levista Instant Coffee as their official Licensed Coffee Partner for the 2020 season of Indian Premier League (IPL 2020) starting in the UAE on September 19.
To commemorate the association, south India’s preferred and favourite coffee brand will launch a limited edition package in its instant coffee range as well as other collector’s worth combo packs with special MS Dhoni and CSK team keepsakes, Levista Coffee said in a statement.
“The Levista ‘Special CSK combo packs’ will be available from Sept 10 at over 34,000 general trade stores in India as well as in modern retail formats through Reliance Retail, More Supermarkets, SPAR, Metro Cash & Carry among others,” the statement added.
“The range will also retail online at Amazon, Big Basket, Flipkart and Udaan to ensure the special collector worthy packs are available to all in India and internationally. Fans will also have the opportunity to place direct orders through Levista Coffee’s Facebook, Instagram, LinkedIn and Twitter pages,” the statement added.
“To ensure a memorable consumer experience, the brand will formulate daily game highlights, fun trivia and contests that will take the love for coffee, CSK and cricket to the next level across their digital platforms,” the statement further said.
Levista Coffee, from the house of SNL Coffee, was launched in 2017.
“We at Levista are ecstatic to announce our partnership with CSK. Cricket and coffee are desires that satisfy both mind and body. It awakens and brings to fore creativity with renewed energy,” said S Shriram, Vice President, Levista Coffee.
“Brand Levista is honoured to be part of this association which will also aid in relief contributions to the PM CARES Fund through the sale of CSK combo packs. We look forward to driving support for CSK with each cup of coffee and a successful Cup-winning for the team,” he added.
The Lions are the most consistent team in IPL history, having qualified for the Playoffs in all their 10 seasons, reached the final eight times and lifted the trophy thrice.
“CSK are happy to welcome Levista on board as official Licensed Coffee Partner. Coffee and cricket conversations go hand in hand, and this IPL season Levista promises to enhance this experience for cricket fans with a special edition across their range of products,” CSK CEO KS Viswanathan said.