ITC’s Sunfeast, one of the most preferred biscuits brands in the country has announced a collaboration with team Royal Challengers Bangalore (RCB) for the upcoming season of Indian Premier League (IPL 2020).
Dark Fantasy will lead this campaign with various exciting activities that range from TV campaigns to consumer-centric digital contests to engage audiences. The brand will take forward its thought of #ALotCanHappenInside further in this tournament. Sunfeast Dark Fantasy which is synonymous to pure indulgence with its chocolate-filled baked cookie is all set to make the indoor cricket viewing experience for this year’s most anticipated sporting spectacle, more exciting and memorable.
Fans will be able to relive the thrill of watching the match at a stadium, made virtually possible through filters which replicate the action-packed surroundings of a stadium and will be exclusively available on Sunfeast Dark Fantasy’s Facebook page. Consumers can have fun with the filters by sharing their best at-home fun moments and tagging the brand. The best entries will also get a chance to meet Royal Challenger Bangalore players through a unique virtual meet-and-greet. Exclusive goodies and Royal Challengers Bangalore merchandise will also be up for grabs.
Commenting on the partnership, Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes at ITC Ltd. said, “Sunfeast is delighted to partner with team Royal Challengers Bangalore and looks forward to a fantastic season of T20. Sunfeast connotes happiness and we aim to evoke these feelings in our consumers through our various engagements. With this collaboration, we seek to enable a heightened, in-home, interactive cricketing experience for the viewers. As we embark on this grand celebration of cricket with friends and family, we wish Royal Challengers Bangalore a successful season.”
Speaking on the partnership, Sanjeev Churiwala, Chairman, Royal Challengers Bangalore said, “We are delighted to have Sunfeast on board as the ‘Official Partner’ of the Royal Challengers Bangalore. Sunfeast shares the same ethos as RCB in bringing happiness to fans and we look forward to this endeavour with one of the most reputed home-grown brands.”
