Abhinav Kumar Singh 
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TV9 Bharatvarsh replaces Dubai Expo as Rajasthan Royals principal sponsors for the upcoming season of Indian Premier League (IPL 2020) starting from September 19.
In March, Rajasthan Royals had announcement Dubai Expo as its principal sponsor for Rs 22 crore. but which didn’t work out as both IPL and Dubai Expo got postponed. Dubai in the United Arab Emirates was originally scheduled to open on October 20, 2020, and to end on April 10, 2021. Due to the ongoing pandemic, it has been postponed to 2021 and the rescheduled new dates call for an opening on October 1, 2021.
Expressing his pleasure at adding another strong brand to the Royals partner family, Rajasthan Royals’ COO Jake Lush McCrum, said, “We’re happy to have TV9 on board with us at Rajasthan Royals this season. It’s one of the most well-renowned networks across India and presents a fantastic opportunity for us to express the story and the culture of Rajasthan Royals to a wider audience.”
“TV9 is deeply integrated into different regions across India, enabling us to give our fans and cricket fans in general in these locations curated exclusive content. Our Royals Family will grow, while our content will help TV9’s already large viewership scale even further. We are delighted with the synergies in this partnership,” he added.
“Cricket is not just a sport in India. It’s a religion. That’s why the TV9 Network, India’s largest news network, has partnered with Rajasthan Royals for the upcoming IPL. The meteoric rise of our national Hindi news channel TV9 Bharatvarsh to the No. 2 position shows that the news viewers not just expect but reward innovation in their daily news experience,” said Barun Das, CEO, TV9 Network.
Arshad Shawl, founder, Alliance Advertising conceived the deal for TV9 and said, “This tie-up with Rajasthan Royal sets the game to exponentially increase channel footprint nationally and further accelerate the growth trajectory for the channel.”
