Kolkata Knight Riders (KKR) announced sportswear brand Wrogn Active as their “Official Merchandise and Lifestyle Partner” for the upcoming season of the Indian Premier League (IPL 2021). Wrogn is also the Official Lifestyle & Merchandise Partner for the Delhi Capitals in the IPL 2021. Wrogn were also the Kit Partner of the Royals Challengers in the IPL 2020.
“The aspirational sportswear brand will be kitting the Purple & Gold brigade on-the-field and provide official fan merchandise off-the-field that includes fan replica jerseys, polo t-shirts, joggers and caps. The WROGN insignia will also be spotted on the non-lead trouser leg of the team as an extension of this partnership,” said KKR and Wrogn Active in a joint statement.
Official KKR Merchandise will be available across the country through Wrogn Active retail touchpoints at multi-brand outlets Shoppers Stop, Pantaloons & Lifestyle and online on Myntra, Flipkart and the WROGN.in website.
“As fan interactions with live sport remain limited through the pandemic, the role of merchandise plays an even more critical role in maintaining emotional connect between fan and team,” founder and director of USPL, the parent company of Wrogn Active, Anjana Reddy said in a statement.
“KKR has always had a strong commitment towards their fans and it’s great to work with a brand that understands our values. Wrogn has an incredible retail network in the country which will make the KKR merchandise readily available to all the fans. With Wrogn we have found an apt partner who will help us connect KKR fans and the amazing merchandise awaiting them this season,” said KKR CEO and MD Venky Mysore.