Rajasthan Royals have signed Big FM as the Official Radio Partner of the team for the 14th edition of the Indian Premier League (IPL 2021). BIG FM was also the Official Radio Partner of the Rajasthan Royals in IPL 2020.
As a part of the association, BIG FM will become the Radio Stadium for an hour every day where it will give exclusive trivia, conduct exciting contests and quizzes, have an expert panel speaking on the team and players, and give royal updates on pre or post matches of the Rajasthan Royals team.
Commenting on the association, Sunil Kumaran, Country Head – Product, Marketing & THWINK BIG, BIG FM, said, “In India, cricket is not just a sport, it’s a family event which brings people together. We are thrilled to be partnering with Rajasthan Royals once again as their official radio partners. This year too, the celebrations are a little different with fans gearing up to enjoy the matches from their homes. However, we don’t want them to miss out on the frenzy, and hence through our campaign, we are presenting a multi-platform immersive and engaging experience that will take the excitement and the entertainment quotient a notch higher. We are sure fans will immensely enjoy all the fun activities we have designed for them. Also I would like to share my best wishes to the Rajasthan Royals team for the tournament.”
Jake Lush McCrum, COO at Rajasthan Royals said, “Our fans mean everything to us. With no fans in the stadium, we need to find different ways to bring them as close to the action as possible. Through this partnership with BIG FM, we are excited to bring our fans the joy, excitement, anticipation, and entertainment of the IPL from the comfort of their homes. We have many interactive and engaging initiatives planned, through which our fans will be encompassed in an immersive experience that the radio station will be offering its listeners.”
