Rajasthan Royals today announced Expo 2020 Dubai as the Principal Sponsor for the upcoming 14th season of the Indian Premier League (IPL 2021). As part of the association, Expo 2020 Dubai will appear on the front of the Rajasthan Royals’ jersey as Principal Sponsor, helping to spread the Expo 2020 message to millions of cricket fans all over the world, with exactly six months until the event opens its doors.
In March 2020, Rajasthan Royals had announced Dubai Expo as its principal sponsor for Rs 22 crore, which didn’t work out as both IPL 2020 and Dubai Expo got postponed. Later, Rajasthan Royals signed TV9 Bharatvarsh as the principal sponsor for IPL 2020.
The first World Expo to take place in the Middle East, Africa and South Asia (MEASA) region. Taking place from 1 October 2021 to 31 March 2022, Dubai Expo 2020 will welcome more than 190 nations and millions of people from across the globe to Dubai, UAE.
Jake Lush McCrum, Chief Operating Officer, Rajasthan Royals, said, “We are delighted to welcome Expo 2020 as our principal sponsor for this upcoming season. At the Royals, we are driven by our ambition to impact society through cricket and this partnership with Expo 2020 is another exciting step on that journey. To support this incredible event in bringing together some of the brightest and most inquisitive minds to seek solutions to the world’s greatest challenges is something that resonates extremely strongly with us. We hope this partnership will excite, inspire and bring many long-lasting positive relationships to benefit society more broadly.”
Sholto Douglas-Home, Chief Sales and Marcomms Officer, Expo 2020 Dubai, said, “Year after year, the IPL and the Rajasthan Royals unite the world with one of the most entertaining sporting events. Combined with the club’s commitment to a range of social development programs, this makes the partnership an ideal match with Expo 2020 Dubai’s vision of bringing people and communities together. The international reach of the tournament is a powerful vehicle for increasing awareness of Expo 2020 Dubai as we count down to our opening on 1 October.”
