The Board of Control for Cricket in India (BCCI) announced that Swiggy Instamart, a quick commerce grocery service is the official partner for the 15th edition of the Indian Premier League (IPL 2022). The IPL 2022 is scheduled to be played in the country starting this month from March 26 till May 29.
Swiggy’s association with cricket dates back to 2018 when the brand rolled out its first set of TV commercials focusing on the core tents of convenience, no minimum order and fast delivery. Since then, Swiggy has consistently launched new campaigns during the cricketing season. In 2020 Swiggy partnered with Disney + Hotstar webcast and Swiggy Instamart with a leading IPL franchise for exciting and engaging campaigns on digital and social channels. This long-standing association with India’s largest sporting event is only getting stronger.
“IPL is one of the most celebrated sports leagues in the world, and we are excited to partner with the BCCI to offer a wholesome experience to audiences with our large assortment of munchies, beverages and other snackable options through our quick commerce service Instamart. We look forward to engaging with customers/fans and catering to their needs, be it mid-match snack cravings, beverages and popcorn for nail-biting finishes or sweet indulgences to celebrate team victories,” said Ashish Lingamneni, Head of Brand at Swiggy.
Speaking on the development, Chairman of the IPL, Brijesh Patel said, “We are delighted to onboard Swiggy Instamart as an official partner of the IPL 2022. We believe that IPL’s success is bolstered by the presence of well-known brands like Swiggy Instamart. Snack, entertainment, and cricket go hand in hand, and I am excited for the value this association will add for both Swiggy Instamart and IPL.”
