Ahead of the IPL 2022, Chennai Super Kings (CSK) have announced that it is extending the sponsorship deal with the SNJ Group for the next three years (2022 to 2024).
The strategic partnership, which began in 2019, will give SNJ Group visibility on the leading arm of the Super Kings’ yellow jersey and both sides of the trousers. CSK and SNJ Group will engage with the franchise’s large fan base across the country with a series of initiatives.
CSK CEO KS Viswanathan said, “We are delighted to continue our association with SNJ Group. The partnership has been fruitful and we are confident the next three years will be even more exciting. The extension of the association is another step forward in our long and successful journey.”
Speaking about the association, S.N. Jayamurugan, Chairman of SNJ said, “We are elated to team up with CSK yet again for the fourth year in a row. This sponsorship is the convergence of India’s favourite IPL team and favourite brands, British Empire and SNJ 10000. Staying true to our campaign slogan, our partnership is ‘Semma Mass, Semma Strong.”