Four-time IPL champions Chennai Super Kings have signed tyre brand TVS Eurogrip as the Principal Sponsor for the next three years (2022-2024) ahead of the 15th edition of the Indian Premier League (IPL 2022). TVS Eurogrip will replace Myntra, which was the CSK principal sponsor in IPL 2021.
Chennai Super Kings and TVS Eurogrip will launch a series of initiatives to engage the large fan base of CSK across the country. The partnership will give TVS Eurogrip visibility on the front of Chennai Super Kings’ famed yellow jersey. CSK has the largest and most engaged fan base amongst all IPL teams.
On the development, KS Viswanathan, CEO, Chennai Super Kings Cricket Limited said, “We are delighted to have TVS Eurogrip as our Principal Sponsor and we welcome them to the Super Kings’ family. It’s going to be an exciting phase (the next three years) for us. We believe that this partnership will help us build on the long-lasting relationship with the fans and spread yellove far and wide.”
Speaking about the association, P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited said, “TVS Eurogrip is delighted to associate with Chennai Super Kings. The jersey branding and sponsorship will increase awareness and recognition for our Eurogrip brand name and visual identity. We look forward to co-creating exciting experiences for trade and our customers with this association. We see great synergies between both the brands and are confident that this partnership will benefit both CSK and TVS Eurogrip.”
TVS Srichakra Limited, makers of TVS Eurogrip brand of tyres is a manufacturer and exporter of two, three-wheeler tyres and off-highway tyres. Incorporated in 1982, it is one of the flagship companies of the $ 8.5 billion TVS Group. Headquartered in Madurai, TVS Srichakra has manufacturing facilities in Madurai (Tamil Nadu) and Rudrapur (Uttarakhand).