Kolkata Knight Riders (KKR) have signed Rollick, an ice cream brand, owned by Prestige Ice Creams Pvt. Ltd. as the Official Partner for the upcoming edition of the Indian Premier League (IPL 2022).
Following its association with KKR, Rollick has launched an ice-candy dedicated to Team KKR and T20 cricket. It is purple, in line with the team’s jersey called Chatpata Powerplay, which will be a mix of sweetness and tanginess (grape and tamarind).
Rollick also plans to integrate the KKR brand and its players’ images across different packaging of its high-selling SKUs from laminates to cones to cups.
Commenting on the occasion, Binda Dey, CMO, KKR, said, “KKR always aims to bring the game closer to its fans, our partnership with Rollick ice cream is a step in the same direction. We are delighted to partner with a home-grown brand that is loved by our fans across Kolkata and look forward to a successful season together.”
Commenting on the partnership, Gaurav Khemani, Managing Director, Prestige Ice Cream Private Limited, said, “We are happy and honoured to take this forum to announce our association with Kolkata Knight Riders as their official partner in the upcoming T20 cricket season and looking forward to taking this innings long and make it a great success. As a part of this association, Rollick looks forward to strengthening its market position and saliency among ice-cream consumers in Eastern India. The T20 cricket season falls in summers when ice-creams consumption is very high and with the rights to leverage KKR’s strong fan base in the market, the brand is also launching the campaign #RollickingKKR.”
