Mumbai Indians have signed fintech startup Slice as the principal sponsor for three-year ahead of the 15th edition of the Indian Premier League (IPL 2022). Slice will replace Samsung as the principal sponsor.
As part of the deal, slice’s logo will appear on the front of all Mumbai Indians’ official jerseys. Making its debut in sports sponsorship with this partnership.
Rajan Bajaj, Founder-CEO, slice said, “There is definitely zero correlation between a financial product and a cricket team. However, there are a lot of similarities between two teams who are relentlessly seeking for championship. Being the most successful teams in the IPL with 5 titles to its name, Mumbai Indians inspires not only millions of its fans, but also entrepreneurs like me with the team’s passion, focus, and persistent spirit. It’s the shared hunger for winning and excellence that bring us together. With cricket being at the heart of Indian culture, we will together bring more excitement to this vibrant culture as well as take it to all the cricket lovers around the world.”
Mumbai Indians Spokesperson said, “We wanted to partner with a brand with whom we shared common values. Innovation, technology and a fan-centric approach are core values for Mumbai Indians as well as slice. We both share the vision of offering our fans a world-class experience with the drive and enthusiasm to be the best.”
“This deal is testament to how a millennial brand like slice trusts us as their preferred partner to connect with their young customers. It is truly about making a difference in the way cricket and financial products are perceived by our millennial and Gen Z fanbase,” the spokesperson added.
In November 2021, the fintech firm raised $220 million in a Series-B fundraise led by Tiger Global and Insight Partners. The company is building the best payment experience in India with its slice super card.
Mumbai Indians announced four retentions as Rohit Sharma, Jasprit Bumrah, Suryakumar Yadav, and Caribbean all-rounder Kieron Pollard. While Rohit has been offered a sum of Rs 16 crores, Bumrah, Yadav, and, Pollard have been offered Rs 12, 8 & 6 crores respectively on retention.