Ahead of the upcoming season of the Indian Premier League (IPL 2022), Rajasthan Royals have roped in One Moto India, the Indian subsidiary of a premium British electric two-wheeler manufacturer as one of the Associate Sponsors – Official EV Partner in the Two-Wheeler Segment.
As part of the association, One Moto India’s official logo will feature on the back of the Rajasthan Royals’ playing helmets and caps, while the mobility company will also unveil the special range of Limited Edition of One Moto two-wheelers – RR X One Moto.
The association with the Royals will also see the Rajasthan-based franchise’s players encouraging their fan community to shift to Electric Vehicles and become a part of India’s EV revolution, it said in a press statement.
The brand will also give away custom design One Moto Rajasthan Royals limited edition scooter range across the Rajasthan Royals academies in Nagpur, Mumbai, Dubai, and the ones that open during the upcoming season.
Meanwhile, Jake Lush McCrum – Chief Executive Officer, Rajasthan Royals, also reacted to the association, “We are delighted to welcome a globally recognized brand like One Moto on board. Their vision of providing sustainable yet stylish EV vehicles to consumers has a strong synergy with our central purpose of transforming society through the significant platform we have as an IPL franchise. Through this partnership, we are excited to help them further expand across India and around the world while creating a positive societal impact.”
“Rajasthan Royals has always promoted an eco-friendly approach as a team. The Royals have also always adopted a sustainable approach with steps like opting for jerseys made of sustainable material and the team has been a frontrunner to send a message which is in line with what One Moto India as a brand has been doing. The team and the brand have synergies in place, and the league could be an opportunity to educate masses about making an informed choice of switching to EVs,” said Mohammed Muzammil Riyaz, Partner & Promoter of One Moto India.
Explaining the rationale behind the partnership, Sameer Moidin, Co-Founder & Partner, One Moto India, said, “We are the first generation to be affected by climate change, therefore it is also our responsibility to do something about it. Switching to EVs is being driven in the form of a mission in India. If we can share the approach with people and motivate them towards making this lifestyle change, then it will be a contribution to be remembered. With this thought in mind we have partnered with Rajasthan Royals.”