Royals Sports Group-owned franchise Rajasthan Royals today announced its association with dry fruit brand Happilo as the Title Sponsor for the 15th edition of the Indian Premier League (IPL 2022) which is set to be held from March 26 – May 29, 2022. The deal will see the Happilo logo appear on the front of the Rajasthan Royals’ official playing kit.
Intending to reach out to a wider consumer base, both in India and across the world, Happilo has been associating with multiple sports leagues and has now decided to sponsor the inaugural champions of the competition, “Rajasthan Royals”. Happilo India was the principal sponsor of the Haryana Steelers for the Pro Kabaddi League 2021-22 (PKL 8).
Commenting on the association, Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, said, “Happilo’s growth story demonstrates how the brand has effectively promoted a healthy style of living among masses, which is something we admire and want to support. There are many synergies between our brands that enable seamless integration throughout the season and year-round, which is something very important to us in our major partnerships. I know our players, support staff and management are excited to have Happilo as a partner, and enjoy their fantastic products year round. Therefore, on behalf of everyone in our setup, I am delighted to welcome Happilo to the Royals family.”
Vikas Nahar, Founder & Chief Executive Officer, Happilo, quoted, “We are one of the largest Dry Fruit Brands and the association with Rajasthan Royals will give Happilo the required share of voice in India’s high-intensity, and edge-of-the-seat sporting event. This exciting RR partnership will bring Happilo’s Healthy products to millions of fans. Happilo & Rajasthan both stand for Premium & Royal, #Happilove.”