Royals Sports Group-owned franchise Rajasthan Royals (RR) today announced Luminous Power Technologies as the team’s Title Sponsor for the upcoming season of the Indian Premier League (IPL 2023).
As part of the association, the Luminous logo will appear on the front of the Rajasthan Royals’ official playing kit and training kit in IPL 2023.
Having previously extended their support to the sport through in-stadium and linear TV partnerships, Luminous is re-entering the IPL space with this partnership with the Royals for the 2023 season.
Commenting on the association, Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, said, “Luminous is a brand driven by innovation and technology which is central to what drives success for our franchise. Countless synergies have emerged as we’ve deepened our discussion around this partnership with innovation and sustainability being a core focus of both brands. We are incredibly excited about the impact we can achieve together and look forward to helping Luminous strengthen their national and global footprint through various campaigns during the season and beyond.”
Preeti Bajaj, Managing Director & Chief Executive Officer, Luminous Power Technologies, quoted, “With over 35 years of expertise in creating innovative and technology driven products for our consumers, Luminous is one of the most reputed and reliable brands in India. This exciting partnership with Rajasthan Royals provides us with the opportunity to keep scaling and creating a tangible impact on our current and potential consumers. We have been associated with cricket in the past through other associations, and with this partnership with Rajasthan Royals, we aim to reaffirm our commitment to innovation and technology, and also promote exponential growth for the business leveraging the Royals’ domestic and global presence.”
Neelima Burra, Senior VP and Chief Strategy, Transformation and Marketing Officer added, “Luminous is a No.1 brand in energy solutions market. With the evolution of power quality, power consumption, and per capita income in India, power back-up needs have been marking a shift towards residential solar as well as higher KVA ranges and Luminous is on a mission to accelerate growth in coming years, shaping the Luminous of Future – Luminous 3.0. A range of strategic initiatives have been laid out across businesses and brands to drive this transformation journey and position Luminous as a global Prosumer-Tech player that is Transforming the world of sustainable energy and Powering happier homes. IPL and RR collaboration is very valuable as it will helps us strengthen our brand in India in every household in India.”
IPL 2023 is set to begin on March 31, 2023 with defending champions Gujarat Titans taking on Chennai Super Kings at Narendra Modi, Stadium, Ahmedabad.
Rajasthan Royals will be kick-starting their 2023 campaign against Sunrisers Hyderabad on April 2, 2023 in Hyderabad.