Ahead of the upcoming season of the Indian Premier League (IPL 2024), Delhi Capitals have announced Greenpanel as Principal Sponsor for the second consecutive year.
As a part of this partnership, it will have branding on the Delhi Capitals team’s jerseys. This is going to be the 2nd year of association between Greenpanel and Delhi Capitals.
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Greenpanel will be promoting this partnership through a marketing mix of ATL, BTL, and digital initiatives, including TV, on-ground visibility, social media, and performance marketing. It will be launching a new TV campaign soon featuring Delhi Capitals players to further strengthen the brand positioning of Greenpanel- MDF ka doosra naam.
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Shobhan Mittal, MD and CEO, Greenpanel, said, “We are excited as we kick off the second leg of our association with IPL’s franchise Delhi Capitals as their Principal Sponsor. Last year, when we initiated this alliance, we witnessed massive consumer outreach, and our marketing initiatives received a positive response. We are hopeful that this year the collaboration will be instrumental in further strengthening communication around the brand’s core positioning – MDF ka doosra naam.”
He further adds, “The partnership reflects Greenpanel’s unwavering commitment to providing high-performance products to its customers. We consider this association as an opportunity to support the beloved sport of India, connect with fans and sports enthusiasts alike, and convert them into potential Greenpanel customers.”
Sukhvinder Singh, Interim CEO, Delhi Capitals, said, “As the Delhi Capitals embark on another exciting season, we are thrilled to continue our partnership with Greenpanel as our Principal Sponsor. Their unwavering support reflects not only their commitment to the sport but also their dedication to providing top-notch products to customers nationwide. We look forward to another successful season together, representing the spirit of cricket and excellence.”
