Mumbai Indians (MI) announced SOTC Travel Limited as the Official Partner for the ongoing season of the Indian Premier League (IPL 2024).
As part of this association, SOTC would have the right to use imagery of Mumbai Indians’ players. SOTC will leverage this association across its promotional activities in varied mediums including print, digital, social, point-of-sale, activations etc.
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Commenting on the partnership, Daniel D’souza, President & Country Head – Holidays, SOTC Travel Limited said, “At SOTC, we take immense pride in being an Indian-grown brand, born of Indian entrepreneurship. To celebrate our rich heritage of 75 years, we have partnered with Mumbai Indians – one of the most popular teams among the T20 franchise. Cricket and travel are an emotion in India and this iconic partnership is a winning combination of Cricket & Travel Adventures!”
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“Our exciting campaign aims to introduce new destinations and experiences to Indians across segments, blending the thrill of cricket with the adventure of travel. Together with Mumbai Indians, we are proud to champion the spirit of India, uniting hearts and inspiring dreams,” he added.
