Rajasthan Royals (RR) today announced a digital-first partnership with Curefoods as the Official Partner for the upcoming season of the Indian Premier League (IPL 2024).
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The partnership will see Rajasthan Royals and Curefoods collaborate on a multitude of initiatives, including exclusive digital content, interactive fan experiences, and wellness campaigns.
Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, shared his thoughts on the partnership, stating, “We are excited to announce this unique partnership with Curefoods which will unlock the power of digital platforms and help us connect with our fans and their consumers at a deeper level. This digital-first partnership will create customer delight at scale through unique experiences for our fans by leveraging our shared values of innovation and technology.”
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Ankit Nagori, Founder, Curefoods, also commented on the exciting collaboration, “We are thrilled to be associating with Rajasthan Royals for the 2024 season. With this association, we want to promote the importance on healthy eating using the brilliant platform which Rajasthan Royals provides. This partnership will help us reach out to millions of potential consumers who are looking to start their health journey.”