Royal Challengers Bengaluru (RCB) onboards Frido as the Official Insole Partner for the upcoming season of the Indian Premier League (IPL 2024).
This collaboration also includes the launch of a special edition sports insole and technical socks which will be launched in collaboration with RCB and aimed at managing knee and foot injuries like plantar fasciitis, heel, and lower body pain.
Also Check: TATA IPL 2024 Points Table
This collaboration also includes the launch of a special edition sports insole and many more product ranges designed in partnership with RCB and aimed at enhancing performance and arch support for athletes and sports enthusiasts.
Leveraging its expertise in technical footwear, Frido aims to support RCB players and fans in achieving their performance goals while minimising the risk of lower body pain and injuries.
Also Check: IPL 2024 Complete Schedule – Date, Time and Venue
Rajesh Menon, vice president and head, Royal Challengers Bengaluru, said, “We are pleased to partner with Frido. As a brand committed to enhancing freedom and comfort while playing, Frido’s products are an excellent addition to the equipment used by our athletes.”
Ganesh Sonawane, co-founder and CEO, Frido said, “With this insole, we have extended our expertise to the field of sports, ensuring athletes have access to the best possible equipment for optimal performance while reducing foot and knee pain. And getting the opportunity to collaborate with Royal Challengers Bengaluru is a dream come true.”
