Abhinav Kumar Singh 
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Shah Rukh Khan co-owned Kolkata Knight Riders rope in Medimix as Skin-Fit and Hygiene Partner for the upcoming season of Indian Premier League (IPL 2020) starting from September 19 in UAE.
With more than 50 years in Ayurvedic skincare, Medimix has recently launched their new range of Ayurvedic hand sanitizers and hand washes. The products are crafted using its signature concoctions bringing out the goodness of Ayurveda and providing 99.9% germ protection through natural ingredients.
Medimix will be taking up hygiene and health of the cricketers and fans as a matter of primary concern and will be supporting the Kolkata Knight Riders team by providing hand hygiene products from their recently launched Hand washes and Hand sanitizers range. The brand will be providing hand sanitizer dispensers to ensure a safe environment to help protect the team from the spread of the virus.
The two-time champions Kolkata Knight Riders will play against the other 8 teams in 14 matches. The team’s trouser will feature the logo of Medimix in all the 14 matches this season.
Commenting on the association Pradeep Cholayil, Chairman & Managing Director of Cholayil Private Limited said, “We are thrilled to partner with Kolkata Knight Riders as their Official SkinFit and Hygiene Partner for IPL 2020. This partnership with the Kolkata Knight Riders is a key milestone as this would give us an opportunity to improve awareness by leveraging the fan following power of KKR as a team. Cricket is a religion in India and we see a great fit with it especially after getting into Hand Wash and Sanitizer segment. I am sure this association will also offer us an opportunity to expand our awareness in East India.”
Ashish Ohlyan’s, Head of Marketing, Cholayil Pvt. Ltd. said, “Cricket is celebrated in India by everyone irrespective of their gender and age across all geographies and demographics. After the COVID-19 pandemic hit the nation we as a brand deeply rooted in Ayurvedic principles wanted to spread the word about the goodness of Ayurveda to fight the deadly virus. This is the first time that Medimix is associating with the Indian Premier League and we believe that our partnership with Kolkata Knight Riders as their ‘Official SkinFit and Hygiene Partner’ will give us an opportunity to reach out to the masses and spread awareness on the benefits of Ayurveda and its use in the day to day life.”
Speaking of the partnership, Kaustubh Jha, Marketing Head, Kolkata Knight Riders said, “We are proud to have Medimix, a homegrown Indian ayurvedic brand as our hygiene partner. This year hygiene and safety have been of paramount importance and we believe in providing our players with a product that is not only known for its quality but is also safe to use. We look forward to a successful partnership with Medimix on board this year.”
IPL is scheduled to start on September 19, 2020, in UAE and conclude on Nov 10, 2020, Kolkata Knight Riders will play their first match against Mumbai Indians on September 23 in Abu Dhabi.
